Friday, January 3, 2014


I wanted to begin by introducing myself.  My name is Jo Sevalim and I created this blog to help people getting started in Residential Real Estate and Real Estate Investing.  I have been an Investor and Broker for about 25 years now, and have had some great success utilizing several strategies, but I've noticed a lot of misinformation out there.  It's important to note that I did not start this blog to advertise my business.  I work by referral and the past clients that I've worked with keep me very busy by referring me their friends.  I really just want to get good helpful information out there to the other Agents and Investors struggling to grow their businesses. 

My Mother always told me "it's who you know that matters, not what you know."  Ironic given how important my going to college was to her. But, it turns out she was mostly right.  Having worked in several different markets both in the South and the North East, I can tell you that connections are key.  The best deals, the best clients, the best properties will be found through people you know or meet, not random phone calls form an ad in the paper.  By the way, speaking of ads in the newspaper, please don't ever spend your advertising dollars on newspaper ads.  Newspapers, sadly, are going the way of the corded telephone.  An astonishingly low percentage of consumers actually utilize the newspaper as a tool in their home search or quest to sell their home, and the ad space doesn't seem to have gotten any cheaper. We'll delve more into marketing and advertising later.

The goal with this blog will be to bring you useful information on a regular basis that will help you locate clients and/or properties to target in your business, and develop relationships with clients that will open the flood gates to more business in the future. I'll also discuss the most pertinent topics in the market today such as changes in interest rates and how they affect the way buyers sellers and investors act. 

Another goal of mine will be to point to several other resources on the internet that will help in your search for success in the Real Estate business and there are several sites that I've bookmarked over the years that I think you'll find helpful.  I will link to them as they are pertinent to the topics of each post. I find that one of the biggest challenges for self-employed people, like myself, is to find motivation on a regular basis.  Motivation waxes and wanes for most people, and it'll be my goal to provide content that will help motivate you on a regular basis.

Well, that's what to expect.  Thanks for taking the time to visit my Real Estate blog and I hope you find something here that helps you enhance your motivation or grow your business one step at a time.